Britains Health Care Service Standards Management Essay

Britains Health Care Service Standards Management Essay According to Baggot Britains health care service standards are believed to be comparatively high in relation to other health care systems. This could be attributed to the recent critiques of healthcare management which has shifted focus onto the efficiency and effectiveness of operating systems (Baggot, 2004). With emphasis on public interest, health care provides a direct link with my proposed project. However, due to the broad nature and vast scope of sub units outside of the body image research area, analysis of the health sector as a whole would be unfeasible. Divulging further into the health industry, strategic focus has shifted onto support networks offered by the health profession. By tapering down areas of possible investigation, Beat, the UKs leading eating disorder charity has stood out as a specific organisation worth exploring. As with the public sector, strategy within the not-for-profit sector of business is complex as objectives tend to be a lot vaguer than ultimatel y adding shareholder value (Lynch, 2012). Funds are primarily derived from a selection of public contributions and commercial business backing so competition to obtain capital within this sector is fierce (Lynch, 2012). Differing from public and private sectors, fund raising expertise and human resourced based strategies are core resources for not-for-profit organizations and require vigilant analysis in order to identify the organisations strongest competencies (Lynch, 2012). Beat, formally known as the Eating Disorder Association, provides a network of support within the UK to assist people in ‘beating’ their eating disorder (Beat, 2010). The 2011- 2012 annual review reported that Beat directly helped over 10,000 individuals across the UK in that single year and they logged 1,871,423 visits to their website (Outram and Ringwood, 2012). Strategy Theorists have produced an array of varying strategy definitions; Johnson, Scholes and Whittington (2010) state that, strateg y encompasses â€Å"the direction and scope of an organisation over the long term, which achieves advantage in a changing environment†. Strategy is concerned primarily with two factors; organisations internal resources and its external environment and ultimately the linkage of these to optimise positioning. Largely, strategy utilises the future vision of the organisation, its sustainability and its growth opportunities (Carter, 2012). A key challenge in strategic implementation is how to create value and continue to do so in an incessantly developing industry states Carter (2012). He adds that for survival, as a necessity, a firm must add value to its inputs, whether through marketing processes or operational processes. This holistic view of the organisation assists in the development of distinctiveness through the establishment of a competitive advantage (Carter, 2012). This report will execute both an internal and external analysis of the charity, Beat; in terms of its posi tioning to provide reinforcement for possible strategic growth opportunities. Internal analysis Beat challenge â€Å"the stereotypes and stigma that people with eating disorders face† (Beat, 2010). The charity plays a vital role in media proceedings with the belief that the media is at risk of harming vulnerable people (Beat, 2010). Predictably, this shows that my research topic, of whether the media does influence perceptions on body image will be beneficial to Beat in providing possible clarity (Beat, 2010).