Friday, May 22, 2020

Teaching and Learning Language Grammar and Vocabulary

Teaching and Learning Language: Grammar and Vocabulary This essay will focus on the subject of learning and teaching languages. More specifically it will deal with two different, but intrinsically related topics. The first topic investigates the deductive and the inductive approaches to teaching grammar, and the positive and negative aspects of them both. The deductive approach is the more teacher-centered approach, where the teacher explains rules and so forth to the students, while the inductive approach is more learner-centered and encourages the student to guess rules instead of being told by the teacher. The second topic examines how vocabulary can be taught and learned differently from the much used word list method, or glosmetoden.†¦show more content†¦Hence, the learner has to develop strategies to learn vocabulary, and these strategies are not going to be the same for everybody. The teachers job then needs to be to encourage and guide the students to find their own methods of learning. Henriksen (1999, as cited in Lunda hl) describes lexical competence in three parts: â€Å"partial to precise knowledge of word meaning, depth of knowledge and receptive to productive use ability†. This is a good way of describing the different layers of learning new vocabulary, and it tells us that there are different stages that a learner usually go through when learning. The first stage should then usually be encountering the word in different contexts several times, through extensive reading; the second stage is linked to the first in that the depth of knowledge develops through seeing the word in different contexts, but it would also be beneficial to look up the word; the third stage, to move on from understanding a word to being able to use it can be done by engaging the student in discussions or writing texts using the words. The question of whether a teacher should use the deductive or the inductive approach is not a clear cut one, since both do have their advantages and disadvantages. However, research (Brown, 2007, p. 423) seems to show it is best to focus on teaching with aShow MoreRelatedLinguistic Theories Essay1626 Words   |  7 PagesIn the past, the study of grammar has been investigated for centuries, it was also significantly role in language teaching and learning. The reasons for teaching and learning are different in each period. In some eras, a major aim of teaching and learning was making learners to be able to communicate. In others, it was essentially taught for the purposes of reading and writing. For these reasons, the studies of two linguistic theories, the traditional grammar and the structuralism were created.Read MoreSituational Language Teaching Grew Out of the Direct Method1204 Words   |  5 PagesSituational Language Teaching is a language teaching method that grew out of th e Direct Method and was developed by British applied linguists Palmer and Hornby between 1930s and 1960s. By the 1950, this approach become the most accepted British approach due to its focus of vocabulary and grammar control (Faried.N.F, 2011). It was a Swiss linguist Otto Jespersen who tried to develop a more systematic and logical approach to the teaching of English than was the Direct Method so that language could beRead MoreEnglish As A Foreign Language1136 Words   |  5 Pages Grammar teaching has an irreplaceable place in English as a Foreign Language (EFL) because of the fact that without grammar learners can use the language in a limited way; they may not achieve to fully express their intentions or meaning of the messages in a communication activity. It has been seen that throughout the history, the attention given to grammar teaching has differed from time to time. In the beginnings of the twentieth century, grammar teaching was regarded so essential that other aspectsR ead MoreThe Theoretical Background Of Visual Aids1510 Words   |  7 Pagesfirst section discusses about vocabulary including definitions, its importance in teaching English and some technique in vocabulary teaching. The second section provides an overview of visual aids through three main issues definitions, types, and roles. The next section offers the literature of characteristics of student’s elementary school. The last section concludes with a review of previous study related to this field. 2.1. Vocabulary 2.1.1. Definitions of vocabulary This section shows severalRead MoreDifferent Approaches Of Teaching Second Language1119 Words   |  5 Pagesdifferent approaches of teaching second language have been developed. These approaches have been adopted by some and criticized by others. Nobody has ever agreed on a certain approach to be the best or the worst. Language teaching methods mainly refer to the approaches that the teacher adopts and the materials used by the teacher to facilitate the process of learning. The methods of language teaching have been prioritized according to the main skills in any target language which are listeningRead MoreEnglish As A Second Or Foreign Language Essay1131 Words   |  5 PagesAs the world’s economy globalizes, English becomes the first priority language among the foreign languages in most non-English speaking countries, including China. In China, there is a boost of English learning and teaching (Sun, 2013). More and more Chinese people learn English as a second or foreign language. However, according to a survey of China’s language situation that was conducted in 2006, only 1.8% of English learners in China claimed to be able to act as interpreters on formal occasionsRead MoreThe Characteristics Of Efl Learners Essay1139 Words   |  5 PagesREFLECTION PAPER OF ADVANCED TEACH ING METHODOLOGYInstructor: Nguyen Thu Huong, PhD.Student’s name: Ä o Thi Hoang Yen Student’s ID: 166014011160 HO CHI MINH CITY, NOVEMBER 9 TH, 2016 During the first six sessions of advanced teaching methodology course, we discussed six main issues namely the characteristics of EFL learners, language teaching approaches, language acquisition and learning, the process of teaching language systems, presenting and Read MoreMy Philosophy Of Teaching Language1737 Words   |  7 PagesMy philosophy of teaching language is that in order for a child to achieve language they have to have the desire to learn it. In my short time, I have overseen teachers implement a student-centered learning environment. Learning in my future classroom will always occur within cooperative and collaborative group work. Having observed this strategy, this strategy is completely effective and positive to reaffirm and develop strong student-to-student and instructor-to-students relationships. This onlyRead MoreThe Components Of A Good Teacher1356 Words   |  6 PagesThere are many components to grammar and there are many components to be ing a good teacher. There is no established way of teaching grammar at any level. All students, both children and adults learn grammar in different ways. Grammar is taught in such a wide variety it can make building upon past grammar knowledge difficult. There are many things teachers can do so that students are able to acquire language proficiency much more easily. Being a good grammar teacher involves patience, empathy, andRead MoreEnglish Language Vs. Foreign Countries Essay1186 Words   |  5 PagesEnglish Language Education in Japanese Schools Introduction Teaching a second language always has its unique challenges, unlike teaching other subjects, in which instruction is in the learners’ first language. English, being an international language is taught across, most, if not all modern day nations. It is not only important for personal communication and professional growth but also for socialization in a world that is increasingly globalized (Fujimoto-Adamson, p. 259). English language education

Friday, May 8, 2020

Status Of Use Of Ict By Secondary School Students Of Nepal...

Status of Use of ICT by Secondary School Students of Nepal Dirgha Raj Joshi Research Scholar Faculty of Education Banaras Hindu University, India Abstract Information and communication technology (ICT) is most important part of modern education system. It is highly beneficial for the improvement of students several aspect of knowledge, skill and attitudes. The study focused in use of ICT with respect to students of class nine and ten from secondary schools of Kathmandu, Nepal. Responses of 106 students were taken and data has analyzed by percentage and Mann Whitney U test. It was found that most of the students of that level are weakly using technology and public school students were poorer in several measured items even boys and girl students were not differ in the use of ICT. It is important to accomplish so many properties by several stakeholders for proper use of it in their learning. Key words: information and communication technology, Use of ICT 1. Introduction Information and communication technology (ICT) is modern conception in the field of education. It makes easy to understand new concepts, knowledge, skill related to daily life circumstances. Education system has been affected by technology (Adu Olatundun, 2013). New technologies challenge the traditional conceptions and ensure new concepts in teaching learning process. So use of ICT in learning has typical role for students’ motivation and learning. Developed country has good practice in the field ofShow MoreRelatedProspects Ict in Bangladesh5251 Words   |  22 PagesICT-Driven Knowledge Economy in Bangladesh 1. Introduction Information and Communication Technologies (herein referred to as ICT) consist of hardware, software, networks, and media for collection, storage, processing transmission, and presentation of information in the form of voice, data, text, and images. They range from the telephone, radio and television to the Internet (World Bank 2003a, and 2003b). Today’s economy depends on the increased flow of ideas and information across firmsRead MoreMarking System Is Better Than Grading System17277 Words   |  70 Pagesconsensus that grading (many organisations use the term ‘awarding’) is the process of converting raw marks for components into component and subject grades. In the traditional examination cycle, grading is one step in the qualifications delivery process. In common with other UK regulators and awarding bodies, the principles underpinning SQA grading are founded in case law and informed by developments in psychometrics and ICT. Given its unique national status, SQA and its forerunners have been able toRead MoreI Love Reading Essay69689 Words   |  279 Pagesinvestors, VCs and PE funds are beginning to become more active, particularly in knowledge-intensive sectors, and need incentives for greater involvement. To create incentives for seed capital funding, some steps include the following: establishing a secondary market for smaller companies, creating new instruments for start-up funding and providing ï ¬ nancial literacy to start-ups. Synergies between Education (including modern vocational education training/skill development), Innovation (converting ideas

Wednesday, May 6, 2020

Osi Analogy Paper Free Essays

OSI Model Analogy Trevor Crews Strayer University The OSI model is the model developed for computer-to-computer communications over a network. This model breaks down all the functions that occur into seven distinct layers. These layers are, application, presentation, session, transport, network, data link, and the physical layer. We will write a custom essay sample on Osi Analogy Paper or any similar topic only for you Order Now Each one encompasses a specific part of the process that occurs during the communication. In order to simplify this think of it like sending a package through the post office. It can be broken down into seven stages or layers for this example. We start with bringing an item or letter to the post office that is to be sent to a determined destination. This is essentially what happens in the application layer. This is the interface between the communication and the entire process as it is in how a computer works. Next the item is packaged and put into a box or envelope. This is similar to how the presentation layer functions. In this layer the communication is formatted, encrypted, and compressed; basically prepared for sending. Our package is then tagged with tracking information and tagging information that allows us to track it and verify if there are any other packages and if needed what order they go in. This is similar to the session layer. Next our package is put into a sorting device of some kind that sorts things based on size to see if it is able to be sent with other shipments or broken down to be sent different ways if it is to large. This is similar to the transport layer of the OSI model. The similarities go on over the next few layers as well. After packages are sorted they couriers inspect the packages and are given the specific routes they are to take in order to deliver the correct packages to the correct recipients. This represents the network layer in that the connections are established between the computers and the routing is also established. Next the packages are loaded onto the means of their transportation. This can include both truck and plane or whatever other method is needed to ensure delivery. This is how the data link layer works. The information is packaged generally in frames and sent via the proper transmission method via the designated route. The first of this process ends with the drivers getting into to their vehicles and driving towards the destinations with the packages. This is the physical layer in which the transmission takes place. After all this takes place it goes back through the same layers in the reverse order to ensure that everything that has happened was in the correct order and method. For example a package arrives at its destination, it’s then unloaded, inspected to make sure its intact and not damaged, signed for to verify the correct address and recipient, unpacked, and finally read. While the process as a whole can be overwhelmingly complex if it is broken down into layers as the OSI model does it can be viewed a little more simplistically and compared to modern day processes. Such as the post office as I have described. There are also many other similarities that if one looked they could make connections to. Works Cited Dean, T. (2010). CIS 175: Network + Guide to Networks: 2010 Custom Edition (5th Edition). Boston: Cengage Learning. How to cite Osi Analogy Paper, Essays

Osi Analogy Paper Free Essays

OSI Model Analogy Trevor Crews Strayer University The OSI model is the model developed for computer-to-computer communications over a network. This model breaks down all the functions that occur into seven distinct layers. These layers are, application, presentation, session, transport, network, data link, and the physical layer. We will write a custom essay sample on Osi Analogy Paper or any similar topic only for you Order Now Each one encompasses a specific part of the process that occurs during the communication. In order to simplify this think of it like sending a package through the post office. It can be broken down into seven stages or layers for this example. We start with bringing an item or letter to the post office that is to be sent to a determined destination. This is essentially what happens in the application layer. This is the interface between the communication and the entire process as it is in how a computer works. Next the item is packaged and put into a box or envelope. This is similar to how the presentation layer functions. In this layer the communication is formatted, encrypted, and compressed; basically prepared for sending. Our package is then tagged with tracking information and tagging information that allows us to track it and verify if there are any other packages and if needed what order they go in. This is similar to the session layer. Next our package is put into a sorting device of some kind that sorts things based on size to see if it is able to be sent with other shipments or broken down to be sent different ways if it is to large. This is similar to the transport layer of the OSI model. The similarities go on over the next few layers as well. After packages are sorted they couriers inspect the packages and are given the specific routes they are to take in order to deliver the correct packages to the correct recipients. This represents the network layer in that the connections are established between the computers and the routing is also established. Next the packages are loaded onto the means of their transportation. This can include both truck and plane or whatever other method is needed to ensure delivery. This is how the data link layer works. The information is packaged generally in frames and sent via the proper transmission method via the designated route. The first of this process ends with the drivers getting into to their vehicles and driving towards the destinations with the packages. This is the physical layer in which the transmission takes place. After all this takes place it goes back through the same layers in the reverse order to ensure that everything that has happened was in the correct order and method. For example a package arrives at its destination, it’s then unloaded, inspected to make sure its intact and not damaged, signed for to verify the correct address and recipient, unpacked, and finally read. While the process as a whole can be overwhelmingly complex if it is broken down into layers as the OSI model does it can be viewed a little more simplistically and compared to modern day processes. Such as the post office as I have described. There are also many other similarities that if one looked they could make connections to. Works Cited Dean, T. (2010). CIS 175: Network + Guide to Networks: 2010 Custom Edition (5th Edition). Boston: Cengage Learning. How to cite Osi Analogy Paper, Essays

Tuesday, April 28, 2020

Migration, labor mobility and growth in Canada

Table of Contents Introduction Labor Mobility and Canada’s Economic Growth Labor mobility and the Labor Canadian Labor Markets Migration and Canadian Labor Markets Migration and its potential to Canadian Economy Conclusion Works Cited Introduction Canada has achieved a tremendous growth in its economy because of various factors. Analysts on Canadian economy show that the country has made a significant progress as a result of the influx of immigrants and labor mobility in the country. Besides, the Canadian economy has been boosted because of its open policy which few countries in the world uphold.Advertising We will write a custom essay sample on Migration, labor mobility and growth in Canada specifically for you for only $16.05 $11/page Learn More Concisely, the Canadian open policy has encouraged different categories of workers to immigrate into the country. The policy has simplified migration of people because it evaluates their level of ski lls and competency to grant entry. This policy, and others established by the government have allowed workers to either relocate as permanent workers, temporary foreign worker, TFW or as foreign students. Also, labor mobility contributed to the country’s economic growth and development. Labor mobility designate privileges which a worker is accorded when exploiting new opportunities in line with his/her profession. It allows a worker to go beyond his/her jurisdiction or whenever the opportunity emerges. Labor mobility has granted workers wider field of searching for jobs besides exposing employers to more workers with different skills and competencies. The author in this paper explores the contribution of immigrants and labor mobility to the economic development of Canada. In achieving this goal, the author outlines the government involvement in supporting labor mobility through policy frameworks. The author notes that migration and labor mobility has contributed to the econom ic growth of Canada because they have provided wider economic opportunities both for the worker and employer. Moreover, the author provides a historical and economic justification of migration and explores the Canadian policies contributing to the large influx of immigrants to the country, and the importance of their immigrations to Canada’s economic growth. In summary, migration and labor mobility has facilitated free movement of people, allowed the nation to fill the void created by low birth rates and supported service industries in accessing qualified foreign workers they need. Labor Mobility and Canada’s Economic Growth Devoretz (89) shows that annually, about 200,000 Canadians relocate to different jurisdictions to search for employment opportunities; this aspect, Head and John (48) point out that it has assisted the Canadian economy to grow and expand. Besides, it has contributed to recognition of qualifications across the country, and benefited both the employe rs and employees (Devoretz 91). Canadian government encourages labor mobility. It has formulated policies such as the Agreement on Internal Trade, AIT to streamline labor mobility practices.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Head et al (70) point out that this policy, which was signed in 1994 by the territorial and provincial governments and the government of Canada, allows investment, services and people to move freely across Canada. Head and John (49) note that by embracing this provision, AIT permits any qualified person in any Canadian jurisdiction to access similar opportunities in other parts of the country. The AIT work towards eliminating barriers associated with mobility shift such as residency requirements, differences in employment standards and practices connected to occupational certification, registration and licensing (Head and John, 50). Labor mobility and the Labor Canadian Labor Markets AIT has played a key role in Canadian labor market. It has partnered with other professionals and government agencies, which help regulate hundreds of trade and occupations across the country (Head and John 52). The government agencies and professional groups work on a common consensus in regard to the qualifications required to ensure their wider recognition. Head and John (50) indicate that Canada has over 60 regulated professions, and among them 51 have been synchronized in two or more territories and provinces. Some of the regulated occupations include teaching, architecture, nursing and doctors. Consequently, Devoretz (67) cite that other trades such as plumbing, automobile mechanics and electrical are also regulated through licensing. Also, other policies such as Forum of Labor Market Ministers support inter-jurisdictional cooperation and consultation on labor markets (Coulombe and Frank 92). This policy is important in supporting inter-jurisdictio n understanding on matters such as labor market and forums for achieving mobility goals. Similarly, it has promoted the mobility of highly skilled workers with mobile qualifications. Devoretz (60) asserts that the Forum of Labor Market Ministers has developed and expanded inter-jurisdictional standards. These standards have increased the quality of labor in Canada. Also, FLMM has aligned the Canadians work requirements with economic structures, and provided the inter-jurisdictional association in order to facilitate participatory structures through labor force development boards. The impact of labor mobility to the Canadian economy has been significant. Devoretz (63) cites increase in labor demand for the production goods and services and reduction of administrative barriers in people as the contribution of FLMM. These developments have increased the capacity of organizations to meet labor requirements, and workers to find employment opportunities across the borders.Advertising We will write a custom essay sample on Migration, labor mobility and growth in Canada specifically for you for only $16.05 $11/page Learn More Migration and Canadian Labor Markets Canada is a country with higher rate of immigration in the world. It is among the countries in the western world that promote widespread immigration. In response to global migrations, the Canadian government has devised immigration policies, which favor its economic growth and expansion (Head et al 69). These policies have enabled the country access the appropriate number of immigrant workers with the right skills. Similarly, the country has developed more strategic and responsive immigration structures that support fast tracking of people with the skills needed by employers and aggressively marketing Canada globally. This is done with an aim of making people view Canada as a place of skilled immigrants. Strategic responses have been sought through sustaining structural and instit utional reforms. Reforms in these areas have ignited migration of skilled workers in the country. Head et al (67) denote substantial reform which the government as Temporary foreign Worker, TFW, and valuing international students among others as the key elements promoting Canadian economic growth. In regard to TFW, the Canadian immigration policy knows that a person having sufficient skills is vital for Canadian businesses to compete and succeed globally. Thus, this aspect has made Canadian employers to look for foreign workers across the borders to achieve this goal. Similarly, the Canadian government values international students. Foreign students undertaking their studies in Canadian institutions of higher learning develop ties with the Canadian labor market through working off- campus. Once they complete their studies, they are allowed to look for work in Canadian companies. Coulombe and Frank (92) cite that international students inject over $ 6.5 billion in the Canadian econom y annually. Migration and its potential to Canadian Economy Migration and labor mobility is marked by distinctive features in terms of gender and culture, skill set and geographical ties. It can be both temporal and permanent. Head et al (74) shows that immigration influences an economy in a number of ways, which can be either, be positive or negative. This is because the high influx of immigrants increases labor supply, which tends to reduce domestic pay and wages among domestic workers. Thus, the scale of the impact on employment depends in the resilience of the domestic market. If domestic wages are vibrant, then, the impact on employment may be significant. However, if the domestic wages are elastic, then, the impact on employment is likely to be smaller (Coulombe and Frank, 90). Thus, Canadian has attracted immigrants because of its elasticity in domestic wage.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consequently, the Canadian government does not tolerate the economic peril of population turn down. In this regard, various organizations such as the DRI-McGraw Hill have supported the country’s immigration policy. Though they consider the country’s policies reduces immigration levels, and contributes to short-term costs, in the long run, they view immigration has an essential tool for boosting economic output and employment in the country. Similarly, the Economic Council of Canada notes that immigration in the country should be encouraged and supported. In one of its findings, it indicated that the immigrants contributed significantly to the economic development of the country. Similarly, the Royal Bank of Canada in 1995 reported that the Canadian government should strengthen the country’s immigration rate from 30 percent rate to 400,000 per year (Coulombe and 92). This is in order to promote the county’s per Capita income and sustain economic growth. Pe rsonal Perspective I reckon that immigration and labor mobility is instrumental in reshaping Canada’s economy. Labor mobility helps reduce immigration which results in a number of economic benefits to a host country. One such benefit a country accrues from these practices is the increase in labor supply. I concur with Coulombe and Frank (88) that a country experience labor increase because labor mobility allows more workers to enter the country’s economy; this increases the overall labor supply. The increase accompanied by a fixed labor market lead to decrease in wage rates. Also, labor mobility influences a worker in various ways. First, it provides the worker with a prospect of improving his/her financial situation. This happens when a worker is allowed to move freely or train for a new job. If this happens, a worker feels happy and transmits the same in enhancing productivity. Secondly, labor mobility is a driver for the general economic growth of a country. This is in terms of how the economy embraces technology and competitive advantage. Besides, the restrictions confined to workers in regard on how they move around, either occupationally or geographically inhibit growth by making it more challenging for industries to hire the right workers. Conclusion Migration and labor mobility is essential for any economy in the world. It allows people to search for employment opportunities and lead a better life. Consequently, when governments place fewer restrictions on where people move and what occupations are fit for them, they find it easy to apply for any occupation in which they have the right skill and interest. Also, businesses gain productivity and improve the welfare of its employees through aspects such as training, motivation and welfare programs among others. Through such practices, a country is assured of economic growth besides promoting the welfare of its citizens. Works Cited Coulombe, Serge, Frank Lee. â€Å"Convergence across Canadi an Provinces, 1961 to 1991†³Canadian. Journal-of-Economics; 28(4a) (1995): 80- 98. Devoretz, Don. Canadian Human Capital Transfers: The United States and  Beyond, Toronto: Howe Institute, 1998. Print Head, Keith; John Ries and Don Wagner. Immigrants and the Trade of Province,  RIIM Working Paper 98-21, Vancouver, 1998. Head, Keith and John Ries, Immigration and Trade Creation: Econometric Evidence from Canada, Canadian Journal of Economics (1998): 47-62. Print This essay on Migration, labor mobility and growth in Canada was written and submitted by user Ibrahim V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Thursday, March 19, 2020

Global Shopping Trends Essay Example

Global Shopping Trends Essay Example Global Shopping Trends Essay Global Shopping Trends Essay stores, catalogs, online, call centers, social networking, ddigital displays, mobile). Few, however, truly understand how consumers are using and shopping across each of their channels (e. g. , using social media sites to get discounts, going to the store to test the product and then purchasing the product online), and even fewer have a seamless, consistent and comprehensive multichannel strategy. However, having a comprehensive multi channel strategy will become more important than ever. As consumers become sawier, they are increasingly taking charge of their shopping experience, dentifying and leveraging many different sources of information and channels to optimize the different elements of their shopping Journey. As of this writing, 71 ppercent of respondents to the Deloitte U. S. 2011 Annual Holiday Survey were planning on shopping multiple channels in some manner viewing or researching products in one channel and purchasing in another, for exam ple. Since customers do not distinguish between channels, retailers will have to support seamless integration among and between each of them, including access to assortment, customer informa tion and order information. Within the next few years, it is likely that onsumers will expect to use a mobile device to get realtime inventory information about the closest stores or to order a product while in a store and have it delivered to their home. Therefore, in 2012 it is likely that retailers will continue to develop and launch innovative multichannel solutions. Retailers will need to have a clear understanding of the shopping Journey and how consumers move across channels, from mobile to social networking, the web and in store. Understanding how they go through the prepurchase, purchase, and post purchase process will be key to retailers identifying opportunities that both nhance their bottom line and actually make sense to consumers. For example, most large retailers in developed multichannel markets like the United States and the U. K. 2 of 14 no longer operate in silos but have become brand and product showrooms that drive revenues across all channels and are destinations for consumers to do more than Just simply browse and transact To support ssimilar iintegrated, seamless and consistent multichannel experiences, many retailers will need to reevaluate their business and make fundamental changes across their organizations in all functions. With the incredible speed t which the iPhone 4S sold one million units in 24 hours, four million the weekend it was launched and ssmartphones emerging as the most dominant consumer technology platform, one cannot mention multichannel without also discussing mobile. Moreover, since a significant population of mobile users has not even reached shopping age, one can anticipate that moDlle, ana all tne capaDllltles ana opportunltles It OTTers, will De top 0T mina among retailers in 2012. Mobile consumers are no longer Just early adopters: They represent a broad range of consumer segments and have become part of the ainstream population. For retailers looking to remain relevant in this connected consumer environment, the ability to leverage mobile to deliver an improved customer experience will be a critical success factor. To be sure, there is a great deal of aactivity in launching mobile solutions focused on the preshopping experience. However, many retailers are diving in without a clear strategy and few have launched an iintegrated multichannel experience. Retailers that can deliver an iintegrated customer experience demonstrating a clear understanding of consumer preferences and behaviors across the urchase process will have an advantage over the competition. In the race to put out a cool app, retailers must not neglect three important factors: Usability and the user experience, including integration points between mobile and other channels. A poor customer experience is worse than no app at all. Security and privacy. A mobilerelated security or privacy breach could severely damage a retailers reputation and hamper adoption of mobile capabilities. Access for employees and business partners. Sales associates need access to the same information as the connected super user consumers who walk hrough the door. Providing suppliers realtime visibility into the location and estimated arrival time of shipments can ultimately benefit consumers as well. From data to personalization Data analytics and personalization will continue to be critical success factors in 2012 and beyond. Indeed, personalization has become the norm for growing numbers of consumers. Given all the new channels through which retailers are interacting with consumers, from pointofsale to mobile to social media sites, the sheer volume of data that can be collected about consumers and their shopping behaviors continues to row. The industry is evolving quickly in its data analytics capabilities and in its ability to develop personalized marketing campaigns and customer experiences. Still, the ongoing challenge for retailers will be how to best analyze all this rich data and derive from it valuable insights about what consumers want and need. While technology is bringing radical changes to how people shop, the bricks andmortar store remains the core of retail. The physical store, however, is no longer the final shopping destination; increasingly, it is becoming a piece in a larger, more connected customer experience. This transition will require retailers to innovate and rethink their operating models in ways many couldnt even conceive of five years ago. In this, we shall be understanding the behavior, pattern, shopping trend in global m arket. 3. Major findings/lssues PreTerences over aeslgner products : SIX out respondents in the AsiaPacific 3 of 14 10 online survey region said they are willing to pay extra for designer products, exceeding the global average by 17 ppercentage points. Affinity for buying famous brands is highest among respondents in the AsiaPacific (55%) and Middle East/ Africa (56%) markets, exceeding the global average of 47%. Source http:// www. marketingprofs. com Chinese consumers are the most willing to pay more for designer products (74% of respondents), and fondness for famous brands is highest in India (74%).. Preferences over designer products: Six out of 10 online survey respondents in the Promotions: 78% of global respondents say quality is their most important product concern, with respondents in Latin America (83%) and Asia Pacific (82%) exceeding the global average. Price is key as well, with 65% of global respondents ranking it as important. % of global shoppers are aware of promotions and discounts and say products wit h free gifts are good incentives (58%). In particular, a large ppercentage of shoppers in the Philippines (77%), Vietnam (75%), Greece (74%), and Turkey (72%) find free gifts apealing. 4 of 14 Source marketingprofs. com . Shopping Around: Latin Americans are the most likely to shop around, to have preferred brands in mind before shopping, and to sample first before making a purchase. North American respondents put the least trust in products recommended by profes sionals (35%). Respondents in the Latin America and Middle East/ Africa rely the most on the advice of 5 of 14 professionals. Source marketingprofs. com Multichannel Shopping: With the ability to shop anywhere at anytime with any device, consumers are demanding excellence and consistency at every turn and are challenging retailers and brands to keep up. The key The increasingly sophisticated online shopper One of the findings that stands out and one heavy with implications for retailers was the selfdescribed sophistication of the online shoppers we surveyed. Many of considered themselves to be highly capable in terms of researching and purchasing nline. In fact, 72% of US respondents consider themselves to be either confident or experts in this regard, slightly besting the 69% of global respondents that consider themselves to De at tnls same level. 0T tne overall gr owtn In onllne sales In 2012 came from existing shoppers simply buying more online The popularity of online shopping is rooted in many factors What is it that is so attractive about online shopping, regardless of nationality or geography? Theres a great deal of global consistency in the top five factors cited. The conventional wisdom is that the issue of price is the driving force or the growth of online shopping, and indeed, it does feature among the top three reasons cited by our survey respondents Insights for the US Retail Industry, retailers can gain an additional margin oopportunity of 8% to 12% by offering free shipping, yet of retailers charge for shipping products. Perhaps even more impactful is the fact that 2 out of 3 US consumers say they are likely to cancel a purchase without free shipping The desired multichannel purchase Journey Online shopping has opened up huge new choices for consumers, not Just in terms of what they buy, but how they buy it. The Internet 6 of 14 has empowered the consumer in three ways: during the decision making process leading to the purchase; at the actual moment of purchase; and tthroughout the product owinership period, including product delivery, maintenance, and return. The challenge at least for some retailers is that consumers are starting to behave in far more sophisticated ways, whether theyre buying expensive items or weekly groceries. Because most retailers havent yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways hat best suit them. Consumers may choose to research a product in the store † a shoe perhaps † then use their mobile phone to find a better price online, and then call into the retailers customer service line to order and have the shoe shipped to their home. In essence, consumers are creating their own multichannel experiences by leveraging multiple retailers across a single category or product Keeping up with multichannel shoppers is getting more complex Take the clothing category. Almost onethird of our respondents said they prefer to research and purchase clothing nline, and this puts an onus on the retailer to manage the return process The role of the physical store is changing A key issue for all retailers with large numbers of physical stores is the role those stores should be playing in a multichannel world and how that differs by country. Chinese online shoppers, for example, are embracing the online medium more quickly than shoppers from other countries, replacing the need for physical retail outlets. But no matter the country, retailers should consider the roles of their stores now and in the future. Are they flagships for the brand? Are they a combination of flagship and technology emporiums, such as the Apple stores? Are they showrooms for product display, as is increasingly the case with white goods? What is the role of the retail store in the Tuture Ine world Is getting smaller: Local players Deware our survey results show that within individual territories there exists a sthrong bias towards the most wellknown, incountry, or homebased retailers. For example, the survey shows that the top ten retailers shopped across channels in the last 12 months include Walmart in the US (41% of local online hoppers) Argos (39%) and Tesco (30%) in the I-JK, and Taobao in China (34%). Source: wc. com/en_us/us/retailconsumer/publications/assets/pwcus multichannelsh oppingsurvey. pdf 7 of 14 2. Strategy Adopted Trend watching analysis and study Global Multi Channel consumer surveys and reports by PWC etc. Global shopping trends and behavior pattern Understanding evaluating multi channel shopping trends Data analyzed and studied by various sources providers including PWC and Nielson Critically evaluating the challenges and oopportunity for global shopping trends in fut ure of 14 3. Critical Evaluation of the Strategy Adopted Multichannel shopping is here to stay with the ability to shop anywhere at any time with any device, consumers are demanding excellence and consistency at every turn and are challenging retailers and brands to keep up. The key question retailers must now answer is How will multichannel shopping behavior continue to evolve? and What investments must be made to meet consumer expectations? Reason why consumers buy directly from a brand / manufacturer Source: pwc. com/gx/en/retailconsumer/retailconsumerpublications/ lobalmultichannelconsu mersurvey/countrysnapshots. html 90f14 Source: http://about. datamonitor. com/sectors/retail/om/luxuryretailmarketsize strategiescompetitor/ 100f14 Source: giovannicappellotto. it/4248globaltrendsonlineshopping/ To help understand this evolving retail marketplace, I undertook PWC global study of consumers which was focused on addressing the habits and preferences 0T onllne snoppers. snoppers Trom elgn t OITT erent terrltorles (us, cnlna, Hong Kong, Germany, France, I-JK, Switzerland, and The Netherlands) were iincluded Key findings from their study revealed: Twenty ppercent of survey consumers made their first online purchase within the last year, suggesting great upside oopportunity for retailers with an online presence Many more global online shoppers are following brands using social media, but only 3% have used the network to shop Researching products online is a critical element of multichannel shopping Consumers are leading the way in multichannel shopping, with many retailers lagging behind when it comes to meeting consumer need i have leveraged the insights from data and research to make several observations about how etailers can better support their online customers and attract new ones with three themes as . Multichannel shopping as a major force, Multichannel shopping consolidation and Global retailing in 2020. I have also highlighted several actionable items that 11 of 14 can help retailers keep up with and adapt to the changing multichannel retail landsc ape: Become far more innovative with their online websites and other ddigital offerings Improve bricks and mortar formats to emphasize quality and customer satisfaction as opposed to price and selection Align themselves with he growing middle class in emerging markets who are shopping more online and using multi channels to a greater degree than shoppers in developed mar kets Focus on satisfying customers across all channels, instead of viewing ddigital channels as a competing channel Today, global retailers have a huge oopportunity to enhance the experiences necessary to stay ahead of shoppers who are demanding more customization in terms of product choice, delivery, return policies and the number of retail channels for shopping 4. Lessons Learnt Global retailing in 2020 The complete embrace of ddigital technology As lobal world, and in turn, increasingly multi channel shopping world evolves, there are several trends that will permeate global shopping behaviors in the future: Complete embrace of ddigital technology: By 2020 retailers will have fully embraced the use of ddigital technology, including mining consumer data to better understand purchase behavior, fully employing social media, and leveraging twoway communication channels with the workforce, whether infield, instore, or during travel. Heightened influence of social media: Social media will influence a larger proportion of sales,

Tuesday, March 3, 2020

Prometheus - Profile of the Greek Titan

Prometheus - Profile of the Greek Titan Prometheus DetailsPrometheus Profile Who Is Prometheus?: Prometheus is one of the Titans from Greek mythology. He helped create (and then befriend) mankind. He gave humans the gift of fire even though he knew Zeus would not approve. As a result of this gift, Prometheus was punished as only an immortal could be. Family of Origin: Iapetus the Titan was the father of Prometheus and Clymene the Oceanid was his mother. The Titans Roman Equivalent: Prometheus was also called Prometheus by the Romans. Attributes: Prometheus is often shown chained, with an eagle plucking out his liver or his heart. This was the punishment he suffered as a result of defying Zeus. Since Prometheus was immortal, his liver grew back every day, so the eagle could have feasted on it daily for eternity. Powers: Prometheus had the power of forethought. His brother, Epimetheus, had the gift of afterthought. Prometheus created man from water and earth. He stole skills and fire from the gods to give to man. Sources: Ancient sources for Prometheus include: Aeschylus, Apollodorus, Dionysius of Halicarnassus, Hesiod, Hyginus, Nonnius, Plato, and Strabo.